Why You Need An Explainer Video On Your Homepage

Building a great website and homepage is no easy task. You probably spent a lot of time, and possibly money on creating a beautiful and interesting website. But the even more difficult task is attracting AND keeping visitors long enough to actually convert them. If you’re struggling to engage your current traffic and convert them into actual customers, you may want to consider adding an explainer video to your homepage. 

Why?

  • Explainer videos deliver a message quickly and efficiently. 
  • They give people the content they are already looking for. 
  • There are many SEO opportunities. 
  • You can create a better CTA. 

Let’s dive in a little deeper!

4 Reasons To Add an Explainer Video To Your Homepage

Because…

Explainer videos deliver a message quickly and efficiently. 

If someone visiting your site can watch a 60-90 second explainer video and gain a good understanding of what your business does, that you understand their problem, and how you can be the solution — you have a much higher chance of not only keeping them on your site for longer, but ultimately converting them into a paying customer. This format will grab someone and be able to deliver your message quicker than they could read it and will be far more appealing than text alone. 

They give people the content they are already looking for. 

We already know that people are consuming more video content than ever before. Youtube recently reported that 6 billion hours of video content are viewed on the platform each month. Video isn’t just a trend – it’s here to stay. So, why not put this front and center as the first thing someone sees when they visit your site. Draw them in and engage them immediately with a medium they already buy into. 

There are many SEO opportunities. 

Explainer videos aren’t just a great medium for communicating your message, but can actually bring customers to you. With Google now displaying videos in search results, this makes taking advantage of keywords in your title, attributes and beyond very important. 

You create a stronger call to action

Once someone comes to your site and learns a little bit more about you, what do you want them to do next? What’s the call-to-action that you hope they take when they visit your site? An explainer video on the homepage is the perfect way to point them in the right direction.  After introducing who you are and what you do, you don’t want to just leave it there — you want users to take action. But, they need to know what action to take. The end of your homepage explainer video is the perfect place to give them a CTA and engage them further. 

Want to get started on an explainer video for your homepage? We’d love to help. Get started by clicking here.

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