YouTube is one of the most powerful tools that’s on the internet today. Did you know it’s the second, second largest search engine behind Google, you guessed it, and guess what, it’s also owned by Google? So, it’s got a great huge company, a bunch of data behind it. YouTube is a great way to reach an audience, and if you didn’t realize it, there are millions of people watching YouTube videos right now, I mean right now. I mean they’re not all watching this video obviously, but they’re watching videos all over YouTube right now. So, getting on YouTube would greatly benefit your business, your product, or your service. Whatever you do, it would greatly benefit you. But there are a couple things you need to keep in mind when you’re posting videos to YouTube about how YouTube views your videos and what kind of views those videos can expect to get.
The first thing to keep in mind is that YouTube rewards consistency. That’s right. YouTube keeps track of how much you upload, when you upload, and how consistently you upload. So, if you can keep to a schedule and give yourself a consistent flow of content, YouTube will rank your videos higher because they absolutely love knowing that their creators are putting out consistent content. This means a better reaction from subscribers and viewers, and in general, they’ll just boost and rank your content higher if you’re posting consistently. Now, to start out, I would suggest maybe a schedule of once a week. Put a video out once a week. See what that gets you. Maybe then move to a couple times a week. If you can’t do once a week, do once a month, but whatever you do do it consistently. Don’t post a video and then wait six months, and post another one, and then whatever you’re doing, a couple videos a year is not going to get you there. You need to post consistently in order for YouTube to take your channel and your videos seriously.
Another thing to keep in mind is that YouTube actually rewards longer content. Do some research, go out there and look at some of the biggest channels on YouTube, vloggers, product reviewers, whatever it is, makeup tutorial people, travel vloggers. All their videos have a little bit of a longer format, something in the eight to 12-minute range is a real sweet spot for YouTube, and they love to promote videos of a longer length. Now, this really goes against the grain for most people because they believe that our attention span is like three seconds and, oh there’s a bright shiny color, and you lost somebody. But the reality is our brains are being hardwired to accept much longer volumes of video, especially in today’s internet age. The average YouTube video for the last couple years has been around two minutes long, so don’t be afraid to go at least that long and even longer if you’re posting for a YouTube channel. Sometimes, an eight to 10-minute video is a great idea because it gives your audience time to adjust, to sit in, to settle in, to get to know who you are, and what you’re doing. Even explainer videos work at this length. If you have something valuable to say, it doesn’t matter how long the video is, your audience is going to watch.
Now, let’s also talk about the type of content that you’re posting on your YouTube channel. It’s important to remember that you need to find a niche or a topic or a subject that is your own, and stay right there. A huge variety of different topics and styles and all these different things is just going to confuse your viewers. They want consistency when they subscribe to your channel. So knowing that every time they come to your channel, they’re gonna get plumbing advice if you’re a plumber, they’re gonna get advice on how to do their makeup better if you’re a cosmetologist, maybe you’re a dentist and they want advice on how to keep their teeth cleaner and strive toward better dental health. Whatever it is, you need to find a subject, find a niche, and stay there. If you’re all over the place, your viewers won’t know what to do, and honestly, people will be less likely to subscribe. And subscribers is the name of the game on YouTube.
And the final tip that I would offer you is to put some segments in your videos. Something that would be great to do is have a weekly segment where you do one thing. Maybe it’s a question-and-answer session every single Wednesday. Maybe you post a tip video every single Tuesday. Maybe you do a vlog about your day or what work you’ve done in that day every Friday. Whatever it is, your audience is going to love consistency because reoccurring themes, reoccurring ideas on your YouTube channel is something they can come back and look for and expect to see every single time they go to your channel. Remember on YouTube, consistency is key.