Have you heard the term “thought-leadership” before? Marketing Insider Group describes thought leadership as:
“A type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of
your target audience on a particular topic.”
Essentially, thought-leadership content is providing value, answering questions, and providing helpful insights as a subject matter expert in your particular field. This is crucial in today’s marketing landscape.
Finding new and interesting ways to create this content can be tricky, but explainer videos can be a fool-proof way to create engaging and meaningful content for your target customers.
Why Explainer Videos are Excellent for Thought Leadership Content
They grab your audience’s attention right away.
While blogs are still also a great way to showcase information and establish yourself as a thought-leader, explainer videos deliver that same information in an engaging and visual way. Not everyone enjoys reading a long article – in fact, 72% of buyers prefer video to text. But, a video that is exciting and visually stimulating – that will draw them in and keep them engaged as you deliver your message.
They deliver your message succinctly.
With the added help of the visuals, explainer videos can deliver a message far more quickly and succinctly than a long blog post, eBook and another text-driven resource.
They can be used in a variety of ways.
From social media to the homepage of your website((we can link here once the other post is live)), to pay-per-click advertising efforts, explainer videos can be used in so many ways, so you really get a lot of bang for your buck when you invest in one.
They create more buy-in with customers.
Explainer videos don’t just create more buy-in because would prefer to see a video, they also help develop a better relationship with your customer. They get to know the tone, feel, and heart behind the brand far more than through text alone.
They have the potential to increase revenue.
Business executives are watching business and explainer style videos according to a Forbes study. That same study found that 42 percent of business executives report that they made a business-related purchase thanks to an online video. Not only can explainer videos be a great way to establish your subject-matter expert, but it can also potentially lead to more sales too.
Getting Start on an Explainer VideoIf you want to create new and exciting thought leadership content with an explainer video, we’d love to help! Click here to get started.