Using Animated Explainer Videos on Social Media

Creating new and engaging content for your organization’s social media platforms can be one of the biggest challenges you face from a marketing perspective. You need to inform, entertain and educate your audience, while also being able to track the level of engagement amongst your viewers and do it all in a relatively cost-effective way. So, how can you make this happen? Animated explainer videos!

Why Use Animated Explainer Videos on Social Media?

Animated explainer videos are quick and engaging. 

The most successful videos on Facebook range from 24-90 seconds. Viewers want their information quickly and simply. Animated explainer videos can deliver on that every time. This style of video allows you to explain something quickly and easily, while keeping it engaging, entertaining and visually stimulating so that people actually want to learn more and maybe even check out another video of yours. 

Animated explainer videos are both cost-effective and provide evergreen content. 

When you create an AEV, you get a lot of bang for your buck. There are tons of affordable options out there and you can create something that can be used again and again in so many different ways. From a PPC campaign to general social posts, or even paid and promoted ads – once you create your animated explainer video, you can use it again and again and keep it as evergreen content that can be used for years to come. 

Animated explainer videos are extremely useful for marketing campaigns. 

We alluded to this above, but AEV’s can be the perfect medium to use for your next marketing campaign, via social media. 

According to Social Media Today, “An explainer video can be the greatest business tool to boost your social media marketing. It’s also a cost-effective investment that generates true branding, boosting conversion and sales, and it can also be used in every kind of online campaign.”

From being mobile-driven and having a simple objective and action to take afterward, animated explainer videos can take your entire social strategy to the next level. 

Animated explainer videos are measurable. 

This may be the most underrated, but the most practical part of using AEV’s in your social media marketing strategy, because you can actually track whose watching, for how long, and if watching the video created any level of conversion. You can obviously access free metrics through YouTube, Facebook, or whatever platform you’re posting on, but you can also invest in other tools that can you give you an even more in-depth look into the demographics of viewers, where you lost them, what action they did or didn’t take after and more. 

Animated explainers videos are a great medium to add to your marketing tool belt and are well worth the investment. Have questions about how to best utilize AEV’s or how to get started? We’d love to help! Reach out to us anytime!

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