TIPS & BEST PRACTICES

Using Animated Explainer Videos on Social Media

Creating new and engaging content for your organization’s social media platforms can be one of the biggest challenges you face from a marketing perspective. You need to inform, entertain and educate your audience, while also being able to track the level of engagement amongst your viewers and do it all

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Why Do-It-Yourself Video Animation is a Bad Idea

If you’ve been searching the web for quick and inexpensive ways to create an affordable animated explainer video for your company, you’ve probably started to draw some conclusions about the process. The first conclusion most people come to is that using a large creative firm to create the video will

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Growing Your YouTube Channel with Explainer Videos

Facebook, Twitter, Instagram, LinkedIn, YouTube… the list goes on and one of the platforms your company needs to stay active on in order to stay relative. It can be a lot to keep up with – not to mention actually growing followers and subscribers. When it comes to YouTube, growing

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Use Explainer Videos to Improve Your Sales Funnel

The sales funnel: a necessary evil echoed all the business owners – right? Joking aside, we all know that sales funnels are essential to a great marketing strategy and ultimately, driving sales and success for your business. But, creating the right content for the top, middle and end of the

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Sourcing Music for Your Explainer Video

to quality voiceover and sourcing your music properly. The music piece can be one of the trickiest to figure out though. Where do find you quality, royalty-free music? How do you know that’s it’s being sourced correctly? And that it’s legal? What kind of music should you choose for an

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Why Use Characters In Your Explainer Video?

If you’ve started the process of creating an animated explainer video, your head is probably spinning! You may be asking yourself things like… What is my main message?  How should I convey it?  What will resonate with my audience? Which style of animation converts best? These are all great questions!

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Writing a Good Explainer Video Script

When it comes to marketing, story is king! No matter how flashy your animation, amazing your colors, and revolutionary your design, if the story isn’t on point, no one will care. That’s exactly why, here at Jump Start Video, we start every project with a story. Many people often think

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Utilizing Explainer Videos for Thought-Leadership Content

Have you heard the term “thought-leadership” before? Marketing Insider Group describes thought leadership as: “A type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of  your target audience on a

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Why You Need An Explainer Video On Your Homepage

Building a great website and homepage is no easy task. You probably spent a lot of time, and possibly money on creating a beautiful and interesting website. But the even more difficult task is attracting AND keeping visitors long enough to actually convert them. If you’re struggling to engage your

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Creating Great Facebook Video Ads

Did you know that 68% of Americans use Facebook? We’re talking well over half of our country’s population is scrolling, liking and sharing on a regular basis. Facebook is a landscape that businesses and organizations need to take advantage of, especially when it comes to running video ads.  In our

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Create Amazing Tutorial Videos with Motion Graphics

It’s reported that 71% of people watch more video right now than they even did a year ago, proving that video content is growing dramatically every single day. Tutorial videos aren’t a new concept, but continue to be an incredible way to leverage video content for viewership (55% of people

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What Are Your Customers Looking For in a Video?

“Give the people what they want!” This common saying great advice when it comes to marketing. When it comes to video marketing, you want to give your potential customers what they’re looking for quickly. Your goal should be to put an end to your customers search because they found YOU

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Key Components of an Effective Explainer Video

Animated explainer videos can be used for a lot of different purposes and can tell many, distinct stories. Maybe you’re hoping to promote a specific product, explain a new idea, or make your customers aware of changes to your business. This is by no means an exhaustive list of the ways

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Top Animated Video Mistakes

At Jumpstart Video, we’ve been making animated explainer videos for over a decade. This means we’ve seen a ton of awesome videos and successful outcomes as well as some mistakes along the way that have kept videos from reaching their full potential. So, in this article, we’re going to talk

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The Benefits of Affordable Explainer Videos

If you’re considering an explainer video, you’ve probably started shopping around, trying to find the right provider and fit for your business or organization. As you’ve been looking around, you may have noticed that there are quite a few different price points ranging from very affordable to extremely expensive. So,

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Why Video Has Taken Over the Internet

Pull up your social media app of choice. Take a quick scroll. What do you see? Video, after video after video? Why is that? Why has video completely taken over the internet? While there are many reasons for this – which we’ll discuss in this post – one of the

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How to make sure your explainer video converts

Creating an explainer video is not just a great marketing tool, but a way to actually convert potential customers into real sales. But, not all explainer videos are created equal or convert to actual sales. But, have no fear! We’ve got the keys to success and ways to ensure that

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Why choose a US-based explainer video company?

When you decide to invest in a new communication or marketing avenue for your business, it can be a little nerve wracking on choosing not only the product and potential quality, but also the kind of company you want to do business with. You’re going to invest hard earned money

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