How to create an affordable animated video to drive new leads!

So, you’re ready to take your digital marketing efforts to the next level, and you want to start with an affordable animated video. Great idea! You probably already know that animated videos drive new leads, but you might not know where to start. Or maybe you’re worried that a custom video won’t fit your budget. We can help!

Here at JumpStart Video, people often ask us what our process looks like, what a customer can expect when considering an animated video, and what they should do up front before starting the process with a company. So, today we’re sharing the best of what we’ve learned from years of creating videos to help you toward animated explainer video success! And with us, the process is actually a lot more simple and affordable than most realize.

Let’s get started!

What do you want to sell or say?

Think about why you are making this video in the first place. Are you sharing your story? Wanting to communicate your values? Providing an overview of the products or services you offer? Or maybe you want to create a series of videos showcasing individual offerings?

Whatever the case, think through the video’s purpose. That’s where you really need to start.

Decide on a call to action now, not later.

Calls to action are many times decided after a lot of the framework has been put together, but we recommend starting here. Why? Beyond the actual purpose of the video, the call to action is the next most important step. This is where the rubber meets the road and hopefully, gets you the lead or the sale that you’re looking for.

Determining the call to action now will create greater continuity between your message and actual actions taken after the video has been viewed.

Think about your audience!

Next, consider your demographic…who you’re actually talking to. You know who buys your products or services. Make sure you’re appealing to that specific group both in the concept for your video and in your message.

Determine the length of your video.

This is an important step that many don’t consider ahead of time, but is crucial in the appeal of your video as well as its affordability for you as a business owner. As we discussed in our last post, attention spans are shorter than ever, so you want to deliver your message quickly, yes, but also in its entirety. We have found 60-90 seconds for an animated video to be the sweet spot between retaining viewers and giving enough time to get your message across.

Make a bullet point list of your main points.

You’ve now considered the video’s purpose, what you want to say, and who you want to say it to. It’s time to start jotting down bullet points of the most important information to be communicated in the video, so a copywriter can be sure to include the most important pieces of information.

Find the right company to create an affordable animated video for you!

If we’ve learned anything from our time in the animated video and digital marketing space, it’s that these videos truly drive leads and help businesses grow. Quality is worth paying for, but we also believe that you can create an amazing video for way less than what you may think. If you’d like to check out our samples and view our pricing you can do that right here.

We hope this helps you in your quest to create an amazing and affordable animated video. If you have any questions or if we can help in any way, reach out any time!


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