How to Integrate Video into Your Social Media Strategy

Video is still one of the most compelling social media tools. Viewers look at more than 5 billion YouTube videos every day. And Facebook? 11% of Facebook posts are videos and those videos get 8 billion views per day.    The numbers are too compelling. Now is the time to figure out how to integrate video into your social media strategy.    The great thing about video is that it’s an extremely flexible tool that

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Why Video is Worth the Investment for Small Businesses

To say there’s a new content being added online daily is putting it mildly. Small businesses these days are having to work especially harder to make their content stand out and to keep their viewers and potential customers engaged and interested in their products and services. One of the best ways to do that is by using video. Video is unique because it truly allows you to showcase your company, what’s unique about you, showcase

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Improve Employee On-boarding with Video

Improve New Hire Retention and Productivity Through Video Onboarding The only thing more challenging than finding the right employees is keeping those employees.  According to BambooHR, almost one-third of employees leave a job within the first six months, with over two-thirds of that group leaving within the first three months. Improving new hire retention rates isn’t impossible though! How? By enhancing new hires’ onboarding experience!  In fact, research by Glassdoor has shown that enhanced onboarding

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Broadening Your eLearning Audience

eLearning or, digital learning, has opened up the possibility of learning almost anything, anywhere. Companies offer sessions on everything from software training for business to writing fiction as a hobby to learning a new language for college credit. Websites and mobile applications deliver content in text, video, and audio formats. Learning sites are created on a build it and the students will follow concept. While millions of people take advantage of eLearning, many haven’t yet

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Who eLearning Benefits The Most

Technology’s ability to connect us globally and teach us virtually anything we need to know, right from the comfort of our own homes, creates some pretty cool opportunities. The amazing thing about eLearning is that its benefits don’t stop at just the traditional model of a school or student education. Professional organizations, corporations, and even small businesses can benefit from creating customized, engaging content, and interactive videos that engage the audience and transform their learning

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Why eLearning is the Future of Education

It’s safe to say that the last few months have changed how we look at online-based teaching, potentially permanently, as the Covid-19 pandemic has forced educators everywhere to switch their classrooms online. Although eLearning is new to many teachers, traditional classroom education was far from the only option for learning, even before the pandemic. eLearning in the Past The technology that allows eLearning to happen with hundreds of miles between teacher and student has grown

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Create More Effective Training With Video

Onboarding, training, and development are key to retaining your employees. But these can also be expensive endeavors with mixed results that may leave you wondering if it was really worth it. Most of the costs of in-person training go towards the trainer fees, travel, and lodging and not the training materials themselves – you know, the stuff that actually matters! This is obviously not a great use of your training dollars.  Additionally, in-person training can

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VIDEO: Why you should use characters in your videos

Characters are a key component in our culture because they provide personality and they really, in a lot of ways, make it more relatable, whatever it is, the message to buy a product, to use a service, make life easier, improve your health, your wellbeing, all these things. Characters are what draw people in. And so, today, I want to give you three reasons that characters are important in storytelling and therefore important in our videos.

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Transitioning Your On-site Training to a Virtual Experience with Video

Have you tried any of the public online learning sites to expand your knowledge? Have you noticed they all use a video format for training? There’s a reason for that: It works! During the current COVID-19 shut-down, many training industry professionals have found themselves and their clients working from home. Converting on-site training to online training is more important now than ever. Since video training works, it’s a great time to transition your training to

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VIDEO: Adding Closed Captions to Your Videos with SRT Files

Today we’re going to be talking about SRT files discussing what they are, how we can use them, and why they are important. And really the subtext of this video is, why are closed captions important because SRT files also known as sub rip text files are what we upload to make sure that closed captions appear on the bottom of our video when the sound is muted. Now we’ve talked about in previous videos why this is important because it really widens your audience to those that are hearing impaired.

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VIDEO: Video Marketing During the Coronavirus

Whether you work for a company that has 5,000 people or just five people on the team, it’s time to change the way you communicate, it’s changed the way that you reach your customers, it’s the changed way you execute and do your job every single day, and I believe they’re gonna be lasing changes that stick with us long after this time. What will your new normal be as it pertains to your online video marketing? What you decided today could carry you into a prosperous or disastrous future!

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VIDEO: Why Video is More Powerful Than Text

Today, I wanna share with you something that is probably the tenet or the cornerstone of why we have a business and why video is the wisest choice for your marketing dollars and time in the future. And that is we’re gonna talk about why video is more powerful than written text. Now, for years, the written word dominated the media landscape. There were magazines, newspapers, blogs, and that was the way we consumed serious information, but things began to shift about a decade ago when YouTube hit the height of its popularity.

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Why Video Should Be Part of Your Digital Transformation Strategy

Digital transformation. Two words that have definitely been important for businesses over the past few years, but became essential almost overnight with the spread of COVID-19, an increase in remote work, and so many people being isolated at home. Many businesses and organizations were prepared for a situation like this and others have been scrambling to catch up as they work to transform digitally. But, whether your organization has already gone through a digital transformation,

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Video Training Is More Important Now Than Ever

For many organizations, video learning has already become a big part of their training strategies. But, it has now become essential for every single one of us, given our current climate. Even if you haven’t jumped into the video learning world before, you’re quickly realizing that it is something you’re going to need to take advantage of. In the midst of COVID-19, in-person learning and training is obviously not possible and won’t be for some

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Video and Training in the Midst of COVID-19

COVID-19 has changed our world in the present and we’ll likely feel it’s effects for years to come. Everything from how mass gatherings are regulated, to remote work options, to our overall health and safety is likely to change. And with social distancing comes the necessity for most workers to take their laptops and tablets home to work and continue working remotely. That means this pandemic hasn’t just changed our work culture but also demands

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eLearning Video Mistakes to Avoid

Creating videos for your eLearning course is crucial in getting your audience interested, engaged, and communicating your content in an effective way. But not all eLearning videos are created equal. There are a few mistakes you’ll want to avoid to make your eLearning videos the most effective that they can possibly be! 3 eLearning Video Mistakes Creating Multiple, Long Videos Not only do long videos lose the attention span of your audience, but because of

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Utilizing Animated Explainer Videos in Your eLearning Course

Creating an eLearning course that is the right combination of information, entertainment, training, and fun is no easy task! You want the students in your course to learn as much as possible while being fully engaged and entertained at the same time. Incorporating animated explainer videos is the perfect way to take your eLearning course to the next level! Best Practices for Incorporating Animated Explainer Videos into Your Course  Keep each video short. When incorporating

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Why Your Explainer Videos Should Be Translated Into Multiple Languages

So, you’ve decided to dive into creating explainer videos for your organization – that’s awesome! You’ve probably considered the message, look and feel you’re going for, and even what you want the call to action to be. But, before you jump in, there’s an element you may have not considered before. The language the video will actually be in.  You may have automatically assumed it would be in your own native language or the native

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