TIPS & BEST PRACTICES

Video Marketing on a Budget in 2021

As countless people around the world tried to relieve their lockdown boredom, videos became the number-one form of digital content. This trend was nothing new — video marketing had already been wildly successful at driving engagement, especially on social media. Still, many brands have been reluctant to get on board. Now that video creation is so affordable and consumers are hungry for watchable content, there are no excuses. Here’s how to add video to your

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Why Video Marketing Should be Your Biggest Investment in 2021

Video content is more popular than ever before. As people holed up at home during 2020, they spent countless hours browsing YouTube and social media. Videos were a major source of both entertainment and information. Now, video is the expected medium for engaging with brands, so if you haven’t yet incorporated video content into your marketing strategy, this is the time. Here’s why you need to invest in video marketing for 2021 — and how

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3 Ways to Keep Your Remote Team on the Same Page with Explainer Videos

A remote team offers your company immense potential for growth and collaboration! You can bring in the best talent from around the world, serve clients and customers in multiple time zones, and enjoy better productivity and lower overhead costs. Benefits aside, it can be difficult to manage and motivate a remote team. If you’ve ever had a major miscommunication emerge through email, you understand why. Despite the incredible array of project management tools and messaging

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Reaching New Business Goals with Video Marketing in 2021

Since the dawn of the internet and email, marketers have been using digital channels to connect with consumers. In 2020, as those consumers went into lockdown and started spending even more time online, it became painfully apparent that digital marketing needed a change. No one was reading cold emails or long webpages from brands. They wanted to hop online and get quick answers to their questions, be entertained, or simply relieve their boredom. Video content

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Why Your Business Needs to Utilize Video Marketing this Holiday Season

Consumers respond well to video marketing all year round, but the holiday season takes it to another level altogether. Digital video is the perfect tool to reach your audience and inspire a deeper connection to you and your products. Video provides an emotional experience, unlike any other medium. Businesses of all kinds should take advantage of the benefits of video marketing and make it a major part of their overall holiday marketing strategy.   The

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Convert More Holiday Sales with Explainer Videos

The 2020 holiday season is finally here, and people are shopping online at unprecedented rates. Almost every industry is oversaturated. If you’ve been relying on paid ads and social media posts to drive traffic, you’re halfway there. To gain a competitive edge and drive more conversions, though, you need to think outside the box. Consumers are inundated by boosted posts and sales promotions. What will get them to the Checkout page? Knowledge. That’s where explainer

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Tips for Making the Most of Holiday Video Marketing

’Tis the season to be jolly… with amazing videos that excite your customers and drive more sales! This doesn’t have to be a holiday miracle. Video marketing is an affordable, highly effective way to connect with your audience. Here are our tips on making the most of it this holiday season. 1. Be authentic Everyone can sniff out a generic holiday message. It’s no better than receiving a holiday card that merely says “Merry Christmas.”

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Increase Your Video’s Traffic

Getting views on your latest video is as easy as uploading it to YouTube, right? Unfortunately, it’s not quite that easy, especially in an uber saturated digital environment. Just like any digital content, videos need to be marketed too. By optimizing your video for search, you can achieve the views you deserve. Here’s how:   Add Metadata When search engine bots crawl web content, they’re looking for any indication of what the content includes. This

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How to Develop Your Remote Employees from Afar

Whether your long-standing team has started to work-from-home due to COVID or you’re trying to integrate remote new team members, it’s increasingly challenging to supervise and develop your people. From handling performance issues to nurturing company loyalty to providing mentorship, managers in various industries are struggling to handle their duties virtually. However, the pandemic continues and WFH arrangements have become the norm. Here are three ways to develop and manage your remote employees, even from

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Using Video to Create a Healthy Remote Culture in Your Company

Even before the pandemic started, work-from-home arrangements were becoming more popular. Also, many companies are now recruiting talent from around the world. For all these reasons, remote teams are now becoming the norm. Unfortunately, it’s harder to create a sense of collaboration and camaraderie when everyone is spread out. While remote workers tend to be more productive, studies show they’re also more isolated and burned out. That can make it harder for them to feel

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Developing a Unique Video Marketing Strategy for Your Business

You know that video marketing is a great way to promote your business, but are you using video content to your best advantage? There’s more to it than just putting up the occasional video on your Facebook or Instagram. The best video marketing strategies offer an amazing opportunity for your audience to connect with your brand. Here’s how to develop the perfect video marketing strategy for your business!   Place Your Viewers First Too many

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Improve Your SEO with Video

When we talk about video marketing, most of us think about video content on platforms such as YouTube, Facebook, and Instagram. However, there’s still an important place for videos on your website, and, in fact, videos can boost traffic to your site. Plus, videos that you release on social media can drive viewers to your site through carefully placed CTAs. Here’s how to boost your site’s SEO with video. Lengthen Your Visitors’ Time on Your

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Creating Video Campaigns that Convert

Video content is a crucial part of an effective digital marketing strategy. Your target audience can more easily connect with your brand message as they seek out high-value videos to watch. Plus, video ads and social posts tend to draw more attention and engagement than static posts. Still, the goal of your video marketing is to drive conversions. Here’s how to create video campaigns that deliver results. Choose Your Why Before you even create your

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Why Video Campaigns are More Effective than Single Videos

If you’re smart about digital marketing, you’re probably already including videos in your content strategy. However, if you’re only mixing in random videos here and there, you might be holding yourself back from your best results. A video campaign can keep your target audience engaged and boost your following more than single video posts. The Importance of Video Marketing Today’s consumers watch online video about 100 minutes a day. They’re actively seeking this type of

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How Video Makes Your Employee On-boarding More Efficient and Cost-Effective

Onboarding and training are important, but can also be expensive. You want to make sure that your new hires are inspired, and engaged in the company.    So how can companies accomplish this? They can change the whole process of onboarding and training, with video. Studies show that employees are 75% more likely to stay engaged when watching videos. Keeping employees engaged and excited from the get-go is key to keeping them in the long

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How to Integrate Video into Your Social Media Strategy

Video is still one of the most compelling social media tools. Viewers look at more than 5 billion YouTube videos every day. And Facebook? 11% of Facebook posts are videos and those videos get 8 billion views per day.    The numbers are too compelling. Now is the time to figure out how to integrate video into your social media strategy.    The great thing about video is that it’s an extremely flexible tool that

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Why Video is Worth the Investment for Small Businesses

To say there’s a new content being added online daily is putting it mildly. Small businesses these days are having to work especially harder to make their content stand out and to keep their viewers and potential customers engaged and interested in their products and services. One of the best ways to do that is by using video. Video is unique because it truly allows you to showcase your company, what’s unique about you, showcase

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Improve Employee On-boarding with Video

Improve New Hire Retention and Productivity Through Video Onboarding The only thing more challenging than finding the right employees is keeping those employees.  According to BambooHR, almost one-third of employees leave a job within the first six months, with over two-thirds of that group leaving within the first three months. Improving new hire retention rates isn’t impossible though! How? By enhancing new hires’ onboarding experience!  In fact, research by Glassdoor has shown that enhanced onboarding

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