As countless people around the world tried to relieve their lockdown boredom, videos became the number-one form of digital content. This trend was nothing new — video marketing had already been wildly successful at driving engagement, especially on social media. Still, many brands have been reluctant to get on board.
Video content is more popular than ever before. As people holed up at home during 2020, they spent countless hours browsing YouTube and social media. Videos were a major source of both entertainment and information. Now, video is the expected medium for engaging with brands, so if you haven’t yet
A remote team offers your company immense potential for growth and collaboration! You can bring in the best talent from around the world, serve clients and customers in multiple time zones, and enjoy better productivity and lower overhead costs. Benefits aside, it can be difficult to manage and motivate a
Since the dawn of the internet and email, marketers have been using digital channels to connect with consumers. In 2020, as those consumers went into lockdown and started spending even more time online, it became painfully apparent that digital marketing needed a change. No one was reading cold emails or
Consumers respond well to video marketing all year round, but the holiday season takes it to another level altogether. Digital video is the perfect tool to reach your audience and inspire a deeper connection to you and your products. Video provides an emotional experience, unlike any other medium. Businesses of
The 2020 holiday season is finally here, and people are shopping online at unprecedented rates. Almost every industry is oversaturated. If you’ve been relying on paid ads and social media posts to drive traffic, you’re halfway there. To gain a competitive edge and drive more conversions, though, you need to
’Tis the season to be jolly… with amazing videos that excite your customers and drive more sales! This doesn’t have to be a holiday miracle. Video marketing is an affordable, highly effective way to connect with your audience. Here are our tips on making the most of it this holiday
Getting views on your latest video is as easy as uploading it to YouTube, right? Unfortunately, it’s not quite that easy, especially in an uber saturated digital environment. Just like any digital content, videos need to be marketed too. By optimizing your video for search, you can achieve the views
Whether your long-standing team has started to work-from-home due to COVID or you’re trying to integrate remote new team members, it’s increasingly challenging to supervise and develop your people. From handling performance issues to nurturing company loyalty to providing mentorship, managers in various industries are struggling to handle their duties
Even before the pandemic started, work-from-home arrangements were becoming more popular. Also, many companies are now recruiting talent from around the world. For all these reasons, remote teams are now becoming the norm. Unfortunately, it’s harder to create a sense of collaboration and camaraderie when everyone is spread out. While
You know that video marketing is a great way to promote your business, but are you using video content to your best advantage? There’s more to it than just putting up the occasional video on your Facebook or Instagram. The best video marketing strategies offer an amazing opportunity for your
When we talk about video marketing, most of us think about video content on platforms such as YouTube, Facebook, and Instagram. However, there’s still an important place for videos on your website, and, in fact, videos can boost traffic to your site. Plus, videos that you release on social media
Video content is a crucial part of an effective digital marketing strategy. Your target audience can more easily connect with your brand message as they seek out high-value videos to watch. Plus, video ads and social posts tend to draw more attention and engagement than static posts. Still, the goal
If you’re smart about digital marketing, you’re probably already including videos in your content strategy. However, if you’re only mixing in random videos here and there, you might be holding yourself back from your best results. A video campaign can keep your target audience engaged and boost your following more
Onboarding and training are important, but can also be expensive. You want to make sure that your new hires are inspired, and engaged in the company. So how can companies accomplish this? They can change the whole process of onboarding and training, with video. Studies show that employees are
Video is still one of the most compelling social media tools. Viewers look at more than 5 billion YouTube videos every day. And Facebook? 11% of Facebook posts are videos and those videos get 8 billion views per day. The numbers are too compelling. Now is the time to
To say there’s a new content being added online daily is putting it mildly. Small businesses these days are having to work especially harder to make their content stand out and to keep their viewers and potential customers engaged and interested in their products and services. One of the best
Improve New Hire Retention and Productivity Through Video Onboarding The only thing more challenging than finding the right employees is keeping those employees. According to BambooHR, almost one-third of employees leave a job within the first six months, with over two-thirds of that group leaving within the first three months.