TIPS & BEST PRACTICES

Video Marketing on a Budget in 2021

As countless people around the world tried to relieve their lockdown boredom, videos became the number-one form of digital content. This trend was nothing new — video marketing had already been wildly successful at driving engagement, especially on social media. Still, many brands have been reluctant to get on board.

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Reaching New Business Goals with Video Marketing in 2021

Since the dawn of the internet and email, marketers have been using digital channels to connect with consumers. In 2020, as those consumers went into lockdown and started spending even more time online, it became painfully apparent that digital marketing needed a change. No one was reading cold emails or

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Convert More Holiday Sales with Explainer Videos

The 2020 holiday season is finally here, and people are shopping online at unprecedented rates. Almost every industry is oversaturated. If you’ve been relying on paid ads and social media posts to drive traffic, you’re halfway there. To gain a competitive edge and drive more conversions, though, you need to

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Tips for Making the Most of Holiday Video Marketing

’Tis the season to be jolly… with amazing videos that excite your customers and drive more sales! This doesn’t have to be a holiday miracle. Video marketing is an affordable, highly effective way to connect with your audience. Here are our tips on making the most of it this holiday

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Increase Your Video’s Traffic

Getting views on your latest video is as easy as uploading it to YouTube, right? Unfortunately, it’s not quite that easy, especially in an uber saturated digital environment. Just like any digital content, videos need to be marketed too. By optimizing your video for search, you can achieve the views

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How to Develop Your Remote Employees from Afar

Whether your long-standing team has started to work-from-home due to COVID or you’re trying to integrate remote new team members, it’s increasingly challenging to supervise and develop your people. From handling performance issues to nurturing company loyalty to providing mentorship, managers in various industries are struggling to handle their duties

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Using Video to Create a Healthy Remote Culture in Your Company

Even before the pandemic started, work-from-home arrangements were becoming more popular. Also, many companies are now recruiting talent from around the world. For all these reasons, remote teams are now becoming the norm. Unfortunately, it’s harder to create a sense of collaboration and camaraderie when everyone is spread out. While

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Improve Your SEO with Video

When we talk about video marketing, most of us think about video content on platforms such as YouTube, Facebook, and Instagram. However, there’s still an important place for videos on your website, and, in fact, videos can boost traffic to your site. Plus, videos that you release on social media

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Creating Video Campaigns that Convert

Video content is a crucial part of an effective digital marketing strategy. Your target audience can more easily connect with your brand message as they seek out high-value videos to watch. Plus, video ads and social posts tend to draw more attention and engagement than static posts. Still, the goal

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Why Video Campaigns are More Effective than Single Videos

If you’re smart about digital marketing, you’re probably already including videos in your content strategy. However, if you’re only mixing in random videos here and there, you might be holding yourself back from your best results. A video campaign can keep your target audience engaged and boost your following more

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Why Video is Worth the Investment for Small Businesses

To say there’s a new content being added online daily is putting it mildly. Small businesses these days are having to work especially harder to make their content stand out and to keep their viewers and potential customers engaged and interested in their products and services. One of the best

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Improve Employee On-boarding with Video

Improve New Hire Retention and Productivity Through Video Onboarding The only thing more challenging than finding the right employees is keeping those employees.  According to BambooHR, almost one-third of employees leave a job within the first six months, with over two-thirds of that group leaving within the first three months.

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